What we know

Google is updating its AI-powered search results to show inline links more prominently. These links will now appear higher up and more frequently within AI-generated responses, aiming to improve visibility and access to source material. Inline links in AI responses will be displayed more prominently. Links will appear earlier and more often in AI-generated summaries.

Why it matters

Google’s AI Overviews provide concise answers that often include links to original sources. Some users and publishers had expressed concerns that these links were not easy to find or use. By making inline links more visible, Google aims to enhance transparency and help users better verify information within AI-generated search results.

What is still unknown

Details about the accuracy of the updated AI responses, which languages will support the new inline link placement, and when the changes will roll out broadly have not been disclosed. No independent tests of the update’s effectiveness or impact on user experience have been reported.