What we know

Meta has introduced new AI-powered tools for Facebook that let users customize their Feed and Reels by describing their interests in their own words. This feature is designed to give users more direct influence over the content they see, moving beyond traditional engagement-based algorithms.

Why it matters

Facebook’s algorithms have traditionally prioritized content based on user behavior and engagement metrics, often leaving users with limited control over what appears in their feeds. By enabling users to express their preferences through natural language, Meta aims to increase transparency and user agency in content selection. This reflects a wider industry trend toward empowering users to shape their digital experiences more actively.

What is still unknown

Details about the accuracy of these AI tools, which languages they support, and when they will be widely available have not been disclosed. No independent evaluations of the feature’s effectiveness or impact on content diversity have been reported.