What we know

Meta says its AI app Muse has exceeded 10 million users, with shopping identified as one of the most popular activities on the platform. This information was revealed during Meta’s Q3 earnings report. Meta also positions Muse as a tool for personal productivity alongside shopping. CEO Mark Zuckerberg has indicated that Muse is expected to generate more revenue per user than Meta’s other apps. Muse has over 10 million users, according to Meta. Shopping is a leading activity within the Muse app. Meta expects Muse to generate higher revenue per user compared to its other apps.

Why it matters

Muse represents Meta’s push into AI-powered personal assistants that blend productivity and commerce. User growth and engagement in shopping suggest the app could become a significant revenue driver for the company. Meta’s focus on Muse signals a strategic shift toward AI-driven experiences that integrate daily tasks and e-commerce, potentially reshaping how users interact with AI on mobile devices.

What is still unknown

  • No independent verification of Muse’s user count or activity breakdown is available; all data comes from Meta’s statements. Details on Muse’s revenue model and how it will outperform other Meta apps remain unclear. Information on the app’s availability, language support, and upcoming features has not been disclosed.