What we know

Meta has quietly launched an AI fashion app called Style Sketch, which allows users to virtually try on clothes. The app is currently available in Indonesia, Singapore, and Thailand. Meta has launched an AI fashion app called Style Sketch. Style Sketch is available in Indonesia, Singapore, and Thailand. The app allows users to virtually try on clothes using AI.

Why it matters

Meta, the parent company of Facebook and Instagram, has been investing in AI-driven consumer applications. The launch of Style Sketch marks Meta's entry into the virtual try-on fashion space, a growing trend among tech companies aiming to enhance online shopping experiences. The app leverages AI to let users visualize how clothing items would look on them before making a purchase.

What is still unknown

Independent tests of accuracy, supported languages, and a broader release date are not in the reporting.