What we know

OpenAI has expanded ChatGPT Ads to 26 additional countries, increasing the platform’s global reach. The company reports that more than 100,000 advertisers, ranging from local businesses to global brands, have used ChatGPT Ads to connect with users as they explore, compare, and decide on purchases within ChatGPT.

Why it matters

This expansion allows more advertisers worldwide to engage with ChatGPT’s growing user base directly inside the AI chat environment. By integrating ads into conversational AI, OpenAI offers a new channel for businesses to influence consumer decisions during natural interactions. The rapid adoption by over 100,000 advertisers highlights strong interest in this novel advertising format.

What is still unknown

Details about the specific countries included in the expansion have not been disclosed. Information on supported languages, ad formats, pricing, and performance metrics remains unavailable. No independent evaluations of ad effectiveness or user experience have been published. The timeline for further global rollout or updates to the platform has not been shared.