What we know

Pennsylvania has passed the Artificial Intelligence Deceptive Advertising Act, which requires advertisements created with artificial intelligence to include clear disclosures. Governor Josh Shapiro signed the law, making Pennsylvania the first state to mandate labeling of AI-generated ads. The law mandates that any AI-generated advertisement must be clearly labeled as such. Governor Josh Shapiro officially signed the Artificial Intelligence Deceptive Advertising Act into law.

Why it matters

This law aims to increase transparency around AI-generated content in advertising, addressing concerns that such ads could mislead consumers. By requiring disclosures, Pennsylvania seeks to help viewers identify when AI has been used to create promotional material, which is particularly important in political and commercial contexts. The legislation reflects growing efforts to regulate AI’s influence on public information and reduce the risk of deception.

What is still unknown

Details on how the law will be enforced, the specific wording required for disclosures, and whether there are exceptions or penalties have not been disclosed. No information is available on how this law will interact with federal regulations or other states’ policies.