What we know

Walmart is launching technology that allows AI agents to shop on behalf of customers on its website. This feature gives users the ability to approve and review purchases made by these AI agents before completing transactions. In contrast, Amazon is actively blocking AI agents from shopping on its platform. Walmart will enable AI agents to make purchases for customers on its site. Customers can review and approve all purchases initiated by AI agents. Amazon has restricted AI agents from accessing its shopping platform.

Why it matters

AI agents can automate online shopping, potentially saving time and effort for consumers. Walmart’s decision to support AI agents represents a shift toward integrating AI-driven convenience directly into the shopping experience. Allowing customers to control and approve AI purchases may increase trust and adoption of this technology.

What is still unknown

Details on how accurate the AI shopping agents are, which languages they support, and when the feature will be widely available have not been disclosed. No independent tests of the technology’s reliability or user experience have been reported.